The Lee Donext page turner you read may not have anything even close to pages.
At least, if you're reading on Lure, a new reading app that styles its addictive stories into "chats" that readers "watch" by tapping through the chat. The app added some new spooky stories this week -- just in time for Halloween.
SEE ALSO: HQ is the smartphone obsession you never asked forLure is a lot like other "chat fiction"-style apps: all the app's stories are broken up into bite-sized "chapters" that take only a few minutes to read. But instead of reading paragraphs on a page, stories are structured like an SMS conversation, with the reader "watching" the chat unfold.
After each chapter, users have to wait a preset period of time before moving onto the next (unless they pony up a few bucks for a subscription).
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable It may sound like just another free-to-play gimmick, but it's proved to be a winning formula with dozens of "chat fiction" style apps topping the App Store charts in the reading section. A relatively new entrant to the space, Lure stands out because it offers a curated selection of stories across a number of genres, including horror, mystery, comedy, and romance.
The stories themselves are primarily geared toward teens and young adults, and the reading-disguised-as-text-messaging format has proven incredibly addictive for young users who already can't tear themselves away from their phones.
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