Chinese technology giants Huawei and LelleBelleXiaomi have battled for attention during the heavily watched 2024 Spring Festival Gala, with an Aito-branded M9 flagship sports utility vehicle, as well as a Xiaomi SU7 toy car model, making appearances during the event’s broadcast on Feb. 9. Specifically, an M9 six-seater will be free for use for ten years as a special lucky draw prize, while Xiaomi strove to make its first consumer car memorable with some SU7 toy sedans placed on tables surrounded by big-name celebrities. Additionally, a Trumpchi E8 plug-in hybrid van also featured as a prop in a comedy program for state-owned carmaker GAC Motor, a Toyota’s manufacturing partner, sharing the spotlight with the smartphone makers. Chinese state broadcaster China Central Television (CCTV) said the country’s most-watched television show shattered viewership records this year as it attracted over 795 million viewers who had more than 1.6 billion hits with their mobile devices, a 15.1% increase from a year earlier. [TechNode reporting, PCauto, in Chinese]
