Kuaishou,Arouse (2025) China’s second-largest short video platform, has launched a campaign with nine well-known film directors to produce nine short films of around three minutes in length using the Kling model, the company’s text-to-video model that is freely available for the public to use. The program explores “co-creation” between humans and AI in the film and television industry, according to Kuaishou, with the company also predicting that the campaign will “fully utilize the ability of the Kling model to simulate the physical world.” Jia Zhangke, the award-winning director behind globally famous movies such as Ash is Purest White, is among the nine directors collaborating with Kuaishou to produce his first AI-generated clips. [Kuaishou, in Chinese]
